Google Alum Launches Lifestyle Brand in Silicon Valley

Brit Morin formally worked as Google TV’s Product Lead but has since ventured off into her own start up, “Brit,” a lifestyle brand that Morin hopes will catapult her into being Silicon Valley’s Martha Stewart.

After leaving Google TV in March, Morin (who is married to Path founder Dave Morin) launched her own startup. The “Brit” lifestyle brand is focused on expressing the idea of innovative living through editorial content, software and consumer products. Morin describes her company as “Real Simple meets Wired.”

“What I really want to do is apply what I know about Silicon Valley and software to the home,” Morin said.

After planning her own “Pixel Cowboy” themed wedding over the summer, Morin’s first offering from Brit is a wedding app called Weduary. The app makes it easier to make simple, beautiful wedding websites. It also uses Facebook Connect to help users meet new people at weddings based on common interest.

Although no information has been released about what apps Morin will be introducing next, she did say that most products would be centered around ways to be creative around the home and novel ways to perform everyday activities like cooking, decorating and shopping. Eventually, she hopes to make physical Brit-branded products, like a yoga mat using innovative materials.

Currently she is working on building her editorial team to work on content like reviews of digitally conscious dog collars or videos about how tyo make wearable napkins. She is also looking for product designers and engineers interested in helping her create software and apps.

Source: Tech Crunch

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