Haute Event: Hublot Race Challenge With Usain Bolt

The fastest man in the world and Hublot ambassador Usain Bolt, teamed up with the luxury Swiss watch brand and children from LA non-profit organization STAR Education in a race to raise money for the Usain Bolt Foundation on Tuesday, September 27th, 2011.

Dubbed the “Hublot Race Challenge,” the event took place at the grounds of the Greystone Mansion and was hosted by sports media personality Neil Everett. Every kid that finished the race before Bolt raised $10,000 for the foundation which strives to increase awareness about the importance of physical activity and healthy eating

“For Hublot, it is hugely symbolic for a watchmaker to see his watch worn by the fastest man in the world,” said Hublot Managing Director, Ricardo Guadalupe. “The concept of time is sacred, for him and for the brand. Hublot measures time, Usain Bolt always seems to outrun it!”

Following the race challenge, a special evening took place at the exclusive Mr. C’s, where Hublot aficionados and fans of the sprint star gathered to view the latest collection of Hublot watches and toasted to the new Beverly Hills boutique opening.  Bolt even took a spin in the DJ booth.

“Hublot’s constant efforts to share its success with the worldwide community have always inspired me”, said Bolt. “I am proud to join them in spreading that message of love and to celebrate their new boutique”.