![Haute 100 Update: Beyoncé and Tina Knowles Debut the House of Deréon in London [PHOTOS]](https://hauteliving.com/wp-content/uploads/2011/09/125514691necolebitchie9182011101000AM.jpg)
Haute 100 Update: Beyoncé and Tina Knowles Debut the House of Deréon in London [PHOTOS]
Expectant mother Beyoncé and her own mother, Tina Knowles, were in London on Saturday, Sept. 17 for the launch of the mother-daughter pair’s joint fashion label, the House of Deréon. Although the line has been available in the U.S. for quite some time now, thi…
Expectant mother Beyoncé and her own mother, Tina Knowles, were in London on Saturday, Sept. 17 for the launch of the mother-daughter pair’s joint fashion label, the House of Deréon. Although the line has been available in the U.S. for quite some time now, this past weekend’s event marked the label’s debut in the U.K.
Beyoncé and her mother, who has been famously known for coordinating outfits for her daughter since her Destiny’s Child days, turned Selfridges’ parking garage into a glamorous runway for the new collection, which was inspired by a “global nomad” theme.
Models strutted their stuff down the runway to a spunky mix of Beyoncé’s songs while decked out in the collection’s ikat prints, sequins, feathers, and beading. Taking it all in were celebs like Ellie Goulding, British band The Saturdays, and Rosario Dawson, who is in London shooting Danny Boyle’s new heist film, Trance.
The after-party took place at music venue Under the Bridge, where the diva mother-to-be greeted her guests and retreated into a VIP booth. Partygoers danced to Beyoncé songs with her videos playing on four screens throughout the club and sipped champagne into the night.
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