For Fidelity Jeans founder Jason Trotzuk and the modern man, it’s all about going back to basics. He’s had enough of overly embellished and overly processed men’s jeans. (Thank goodness!)
As a result, he has created four new simple styles of men’s jeans reminiscent of classic America: the “Camino” relaxed leg, the “Charger” low rise boot-cut, the “Slim Jim” slim straight leg and the original “5001” straight leg. Sticking to the fundamentals while still updating the look, he added stretch and poly into the mix to create a jean that moves, plays and works with the modern man.
“My approach was to technically modernize the fit and spruce up the finish for today’s guy,” Trotzuk said. “The experience and feeling that I put into these jeans is as genuine and as unapologetic as it gets.”
For more information, visit http://www.fidelitydenim.com/mens.
Find Fidelity Jeans at Ziani located at 1400 Broadway, 212.840.1440.
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January 19, 2011From Russia With Love: The Bolshoi Ballet at SCFTA
