Rolls Royce Miami Unveils Exclusive Bespoke Pastel Pink for Braman Motors Clients

Photo Credit: Rolls-Royce

In a bold celebration of Miami’s unmistakable design culture, Rolls-Royce Motor Cars Miami has officially introduced Braman Pink, a soft pastel bespoke shade created exclusively for clients ordering through Braman Motors. The announcement marks a historic first for the brand, making Braman Motors the only U.S. dealership to commission its own proprietary color now recognized within the official Rolls Royce Bespoke palette.

Revealed on February 5, 2026, in Miami, Florida, Braman Pink represents a new era of dealership driven design, blending global luxury craftsmanship with hyper local inspiration. Available as both an exterior paint and interior leather option across the full Rolls Royce lineup, the custom pastel introduces a refined yet expressive aesthetic that mirrors Miami’s evolving taste for understated individuality.

Photo Credit: Rolls-Royce

Soft, elegant, and unmistakably modern, Braman Pink draws from the city’s sun washed architecture, coastal light, and vibrant cultural rhythm. While Rolls Royce traditionally curates colors for an international clientele, this shade was conceived specifically for South Florida buyers who view their vehicles as personal statements rather than simple modes of transportation.

Photo Credit: Rolls-Royce

“We wanted to create something that truly reflects Miami and our customers’ evolving style,” said Alex Shack, Chief Operating Officer of Braman Automotive. “Our clients are looking for something more personal. We started with a pastel pink because there was nothing like it in the existing palette. It felt fresh, elegant, and unmistakably Miami.”

The initiative emerged from Braman Motors’ efforts to simplify the traditionally lengthy Rolls Royce ordering process. Custom commissions can often take six to twelve months, with bespoke colors extending timelines even further. In response, the dealership began offering curated, pre configured design concepts that preserve personalization while accelerating delivery, a strategy that has resonated strongly with Miami’s influx of post pandemic residents seeking distinctive yet accessible luxury.

Photo Credit: Rolls-Royce

Braman Pink embodies this philosophy. Rather than being bold for the sake of attention, the color introduces personality through restraint, delivering a subtle pastel finish that feels contemporary without overpowering the vehicle’s iconic lines. It reflects a growing demand for quieter expressions of luxury, where craftsmanship and individuality matter more than spectacle.

Swatches of Braman Pink are now available at Rolls Royce Miami, allowing clients to experience the hue firsthand before placing orders. The first vehicles finished in the exclusive shade are expected to arrive in late Q2 2026, setting a new benchmark for how dealerships can actively shape design innovation within the Rolls Royce Bespoke program.

Photo Credit: Rolls-Royce

Located at 2060 Biscayne Boulevard, Rolls Royce Miami continues to redefine the luxury retail experience by blending curated creativity with world class automotive artistry. With Braman Pink officially joining the brand’s global color portfolio, Braman Motors has not only captured Miami’s spirit in paint form but also rewritten the rules of dealership led customization.

Photo Credit: Rolls-Royce

This pastel pink debut signals more than a new color option. It represents a shift toward localized luxury, where regional identity, client lifestyle, and bespoke craftsmanship converge to create something truly singular, a Rolls Royce that feels designed not just for the world, but for Miami.