From the Vineyard to Streetwear: Maison Telmont and LØCI Launch Eco-Lux Sneakers

Photo Credit: Champagne Telmont

Maison Telmont has never been shy about rewriting the rules of Champagne, and now the Damery-based house is stepping outside the vineyard altogether. In a collaboration as unexpected as it is stylish, Telmont has joined forces with London’s cult-favorite vegan sneaker brand LØCI to create a limited-edition pair of kicks that prove sustainability can look just as good as it feels.

Photo Credit: Champagne Telmont

Crafted in Portugal from next-gen vegan materials — think recycled ocean plastics and bamboo textiles — the sneakers are entirely free of animal components. A deep, vineyard-green shade pays homage to Telmont’s “In the Name of Mother Nature” mantra, while co-branded details nod to both the Champagne house and the sneaker label. Sizes run 37 to 45, designed for anyone who believes style and purpose should walk hand in hand.

Photo Credit: Champagne Telmont

This isn’t just about sneakers. It’s about two worlds — wine and fashion — colliding around a shared mission: sustainability as a driver of creativity, excellence, and change. Or, as Telmont’s president Ludovic du Plessis puts it, “These sneakers are made for those who walk the talk.”

Photo Credit: Champagne Telmont

The Maison Telmont x LØCI sneakers drop in the UK in October, with U.S. distribution in November and Japan in December. They’ll be available through Telmont’s UK e-commerce platform and at select lifestyle events worldwide.