Lacoste Marks Its 10th Year With The Miami Open—Unveiling A Brand New Collection

Lacoste is marking a major milestone as it celebrates ten years of partnership with the Miami Open presented by Itaú. Since 2015, the iconic French fashion-sport brand has been a Platinum sponsor and the official outfitter of the prestigious tennis tournament. Over the past decade, Lacoste has provided apparel for ball kids, staff, and volunteers, reinforcing its deep-rooted connection to the sport.

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Josh Ripple, Senior Vice President of Tennis Events at IMG, the company that owns and organizes the Miami Open, expressed enthusiasm about the continued partnership. He highlighted Lacoste’s alignment with the tournament’s values and its significant role in elevating the event’s overall experience. The collaboration has been a seamless fit, given Lacoste’s long-standing history in tennis and its commitment to excellence.

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Lacoste-supported players will be a highlight at the 2025 Miami Open, with top tennis stars such as Novak Djokovic, Daniil Medvedev, and Grigor Dimitrov set to compete. These athletes will be outfitted in exclusive Lacoste kits, showcasing the brand’s innovation in performance apparel. Additionally, Team Lacoste will be seen wearing the brand’s mainline tennis collection, further reinforcing Lacoste’s dominance on and off the court.

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The Miami Open is not just about competition; it’s also an immersive fan experience. Lacoste is making a strong return to Hard Rock Stadium with an impressive retail presence. The brand will feature an exclusive pop-up boutique, alongside kiosks and a mobile retail trailer across the tournament grounds. These setups will offer fans access to the Miami Open co-branded collection, as well as the latest seasonal and core Lacoste apparel. Customization options will be available, allowing attendees to personalize their purchases with tournament-exclusive patches and engravings.

A signature feature of Lacoste’s presence at the Miami Open is its special souvenirs collection, curated specifically for the tournament. Fans can purchase the brand’s plush crocodile stuffed animal and newly introduced keepsakes like totes, keyrings, and towels. These exclusive items, presented in Lacoste’s signature green and white color scheme, will only be available on-site, making them a must-have for tennis enthusiasts.

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Beyond the retail experience, fans will have the unique opportunity to interact with Lacoste-sponsored players. Throughout the tournament, athletes are expected to visit the pop-up boutique for meet-and-greet sessions, where they will sign autographs and engage with their supporters. This fan engagement initiative underscores Lacoste’s commitment to fostering a close-knit tennis community and enhancing the Miami Open’s appeal.

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For those unable to attend the tournament in person, Lacoste has extended the Miami Open celebrations to its physical stores in key Miami locations. Shoppers at Aventura Mall, Lincoln Road, and the newly opened Lacoste boutique in Brickell will experience a visual takeover featuring the Miami Open player collection. This allows tennis enthusiasts across the city to partake in the excitement of the event while shopping for exclusive Lacoste apparel.

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Shop THE COLLECTION NOW

The dedicated Miami Open co-branded collection is designed for men, women, and children, offering fans the opportunity to wear styles inspired by the tournament’s energy. The collection incorporates Lacoste’s signature French aesthetic with vibrant Miami-themed colors and motifs that reflect the dynamic atmosphere of the event. Featuring jackets, polos, t-shirts, hats, and more, the lineup pays homage to the Miami Open’s distinctive identity.

Lacoste’s commitment to making the Miami Open experience accessible goes beyond in-person retail. Fans nationwide can shop the exclusive co-branded collection on Lacoste.com, ensuring that tennis enthusiasts across the country can showcase their love for the tournament. This move reinforces Lacoste’s dedication to blending high-performance sportswear with stylish, everyday fashion.

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As Lacoste celebrates a decade-long partnership with the Miami Open, its presence at the event continues to evolve. The brand remains deeply embedded in the tournament’s culture, enhancing both the fan experience and the players’ journey on the court. With exclusive apparel, interactive retail spaces, and an unwavering commitment to tennis, Lacoste is set to make the 2025 Miami Open an unforgettable celebration of sport and style.