How The Fendi Peekaboo Continues To Withstand The Test Of Time

The Fendi Peekaboo handbag continues to withstand the test of time, proving again and again that its silhouette and design are simply timeless. The Peekaboo family has once again redefined luxury by introducing the Peekaboo Soft Small. Unveiled amidst the elegance of the Women’s Spring/Summer 2025 runway, this latest addition to the iconic series encapsulates the essence of softness and versatility, hallmarks of Fendi’s creative ethos and dedication to exceptional craftsmanship.

Photo Credit: Courtesy of Fendi

“The Peekaboo Soft Small bag has perfect proportions. It’s like a Baguette bag, you can fit a lot in it, everything you need. They stretch, move, expand, and contract depending on what you put inside. That’s the secret: soft small bags are never really small, they’re fake small,” says Silvia Venturini Fendi , Fendi’s Artistic Director of Accessories and Menswear.

The Peekaboo Soft Small retains the cherished attributes that have made its predecessors beloved: a featherlight design encased in the sumptuousness of high-quality calf leather, offering an unparalleled tactile experience. This smaller sibling does not merely echo the features of its larger counterparts but elevates the concept of luxury with enhanced functionality.

Photo Credit: Courtesy of Fendi

The Peekaboo Soft Small debuts an adjustable strap extension, transforming the bag from a classic handheld to a chic crossbody or shoulder piece. This addition amplifies the bag’s wearability and caters to the modern woman’s need for adaptability in her daily life, from the boardroom to evening soirées.

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The design palette for the Peekaboo Soft Small speaks to both the timeless and the contemporary. Available in an array of colors, from classic neutrals like dove and black to the more adventurous matcha green, it embodies the spirit of spring. For those seeking something uniquely expressive, the seasonal version is a spectacle with 468 fringes, echoing the fluidity and dynamism of the Fendi Women’s Spring/Summer 2025 collection.

Photo Credit: Courtesy of Fendi

Moreover, the Peekaboo Soft Small transcends traditional luxury with offerings in exotic croco dégradé, a testament to Fendi’s mastery over materials. Each version, whether in leather or exotic skin, is a statement of style, perfect for transitioning seamlessly from day to night. This petite marvel is now available for pre-launch in select Fendi boutiques worldwide and online.

In a celebration of sound and style, Fendi unveils the Peekaboo Soft Small bag through a captivating video directed by the visionary Emir Eralp, featuring the innovative track “Little Man” by Swedish electronic band Little Dragon. This artistic narrative captures the essence of connection in Rome, where three young women embody the spirit of the city, their movements synchronized with the bag’s versatility—offering shoulder, crossbody, and handle carry options in its return to softness. As Fendi approaches its centennial, this project not only anticipates the Maison’s 100th anniversary but also reaffirms its commitment to pushing creative boundaries, blending music, fashion, and art in a testament to the brand’s relentless pursuit of innovation.