Drive In Style And Serenity: Introducing Shooska Scented Car Jewelry

Photo Credit: Shooska

Stephanie Wells, an internationally recognized jewelry designer, certified hypnotherapist, and neuroscience lover, is the creator of Shooska Scented Car Jewelry, fragranced semi-precious gemstones designed to appeal to your senses and elevate your mood while driving.

The original Double Happiness Jewelry, which Stephanie ran from 2001 until 2024, is where Shooska Scented Car Jewelry started. The brand was well-known all over the globe, appearing in high-end fashion publications and being worn by celebrities. Stephanie has a history of ingenuity and inventiveness, and she has skillfully used these traits to create Shooska, which personalizes the space in your car while focusing on your physical and mental health. 

The idea for Shooska came from tragedy. Stephanie’s sister was dying from cancer. She helped care for Alisa in her home and, in doing so, recognized how valuable and important it was for those suffering to have loved ones around.

At the time, Stephanie also created perfume and noticed how certain scents she made altered her sister’s mood. She would bring these scents with her while driving her to doctor appointments, and the idea for Shooska was born.

This new company is named in honor of her sister—inspired by her sister’s old email, Shnooska, without the “n.”

The idea for Shooska is to engage a driver’s sense of vision and smell to transform how they feel when they drive.

Shooska stands out as the first of its kind and is meant to be placed on your car’s air conditioning vent to release a scent that appeals to your visual and olfactory senses. This dopamine automobile décor creates a unique, mood-boosting, and well-being-enhancing environment.

Photo Credit: Shooska

The scent inserts are safer and more environmentally friendly than conventional vehicle fresheners. They are vegan, biodegradable, phthalate and paraben-free, SES and SLES-free, and not tested on animals.

The product includes gemstones, thought to have healing powers, to further improve the therapeutic experience. As a certified hypnotherapist, Stephanie created Shooska because she knows the brain can be rewired, and she wants to encourage people to think about how they perceive their time spent in their cars and use it more wisely. In addition to being decorative, it can also act as an anchoring tool for self-hypnosis to help people rewire their brains and feel better while driving.

The biggest obstacle in the creation of Shooska was not the gemstones themselves. The challenge was to find clean fragrances that did not overwhelm the car. After conducting focus groups, Stephanie found that many people found traditional car air fresheners gave them headaches and nausea. As a result, Shooska’s perfume inserts radiate gentle whisps of fragrance, acting as gentle neural awakeners.

Shooska is committed to its customers’ and community’s mental and physical health. In her sister’s honor, a portion of the proceeds will go to the La Jolla Family House, which provides temporary housing for patients and their families while undergoing treatment for life-threatening diseases like cancer.

Given Stephanie’s background in jewelry design, she is targeting the same type of customer who bought her jewelry, i.e., women aged 16–65 who are into fashion, have a unique style, and are into health, wellness, and décor, making it a great gift item for oneself or others.

Adding Shooska to your car is an opportunity to reframe, recenter, and rewire your brain and stimulate your senses while driving. Shooska Scented Car Jewelry is a synthesis of the power of metaphysical gemstones, the potency of aromatherapy, and the neural activation of dopamine decor, working together to shift how you feel.