Designing Wellness: An Interview With Spa Visionary Michele Pelafas

Michele Pelafas is a name that is synonymous with luxury and innovation in the salon and spa interior design world. As the founder and creative force behind Michele Pelafas, Inc., she has quickly made her mark and set the bar in the industry. Based near Chicago, Illinois, her company is celebrated for its exquisite design aesthetics, attention to detail, and precision craftsmanship.

Michele Pelafas has been featured in numerous industry publications, including American Spa magazine, American Salon, and The Wall Street Journal. In addition, her engaging, accessible, and insightful presentations have made her a “must-see” speaker at prestigious trade shows.

Michele, how did your journey in salon and spa interior design begin?

Michele Pelafas: It all started unexpectedly when I took a receptionist job at a salon and spa furniture manufacturing company. That’s where I first discovered my love for interior design within the beauty industry. This passion led me to study at the Illinois Institute of Art in Chicago while gaining practical experience in beauty and spa equipment.

What sets Michele Pelafas, Inc. apart in this competitive industry?

Michele Pelafas: Our distinct approach is rooted in innovation. We focus on creating spaces that aren’t just visually stunning but also transform the client experience. We combine high-quality materials, cutting-edge technology, and deep industry knowledge to create tranquil, luxurious environments. This focus on detail and functionality is what differentiates us.

What do you consider a major highlight of your career? 

Michele Pelafas: The growth of my company has been incredibly rewarding. From a small office to a 20,000-square-foot studio, the journey has been full of milestones. Opening our showroom and manufacturing facility was a significant step, showcasing our commitment to quality and innovation in furniture manufacturing.

What is a typical day for you? 

Michele Pelafas: Every day is a mix of creativity and strategic planning. It involves collaborating with my team on design projects, from initial consultations to overseeing custom furniture production. I also focus on the business side, including marketing, client relationships, and exploring new growth opportunities.

How do you handle challenges and setbacks in your business? 

Michele Pelafas: I believe in resilience and learning from mistakes. My approach involves adapting, staying positive, and continuously refining our strategies.

How do you keep your business evolving?

Michele Pelafas: I rely on my instincts, experience, and a flexible and adaptable approach. We respond quickly to market changes and always prioritize our clients’ needs. We also encourage a culture of continuous learning and experimentation, which naturally leads to innovative strategies and tactics.

Finally, what are your plans for the future?

Michele Pelafas: I’m excited about expanding our design services into the residential market, bringing professional beauty and spa aesthetics to home designs. We’re also launching Ele Beauty, a new e-commerce platform and sub-brand. Additionally, I envision opening a ‘home spa store,’ creating a unique retail experience that merges design, furniture, and décor with self-care and beauty. It’s all about evolving into a lifestyle brand that harmonizes design with wellness.

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