Haute Drinks, Haute Wine + Spirits | June 22, 2023

​​Belvedere Vodka Unveils Second Miami-Inspired Bottle

Haute Drinks, Haute Wine + Spirits | June 22, 2023

Exciting news from Belvedere Vodka! Following the immense success of their limited-edition 1.75L Miami bottle launched in March, the iconic brand is thrilled to announce the release of the second Miami-inspired bottle, completing the coveted collection. This new iteration, available in a convenient 1L size, captures the true essence of Miami with its vibrant design featuring stunning pink, green, and yellow palm trees.

In celebration of this momentous occasion, Belvedere Vodka is launching a captivating campaign titled “Miami Baby,” directed by the renowned Atiba Jefferson. The campaign stars NBA legend J.R. Smith alongside skateboarding pros Ishod Wair and Sean Malto, paying homage to the city that never disappoints and always delivers on its promise of endless fun and adventure.

“Miami Baby” invites viewers into a world of excitement and luxury, showcasing the electric atmosphere and vibrant nightlife of Miami. The campaign unfolds with J.R. Smith, a local icon, welcoming Ishod and Sean behind a sculpted Art Deco pink bar. As the three friends come together, J.R. serves them his signature cocktail, the “Miami Martini,” expertly crafted with Belvedere vodka and ice. The simplicity of the drink highlights the pure quality and smoothness of Belvedere’s vodka.

Belvedere Vodka’s limited-edition Miami bottles are not just a celebration of the city’s dynamic culture; they are an embodiment of the brand’s commitment to exceptional craftsmanship and innovative design. The exquisite bottle captures the essence of Miami’s tropical allure, and the striking palm tree motif evokes a sense of warmth and adventure.

By collaborating with esteemed director Atiba Jefferson, Belvedere Vodka ensures that the “Miami Baby” campaign authentically captures the spirit of Miami’s vibrant lifestyle. With the star power of J.R. Smith, Ishod Wair, and Sean Malto, the campaign exudes a magnetic energy that resonates with both Miami locals and enthusiasts worldwide.

The limited-edition Miami bottles and the “Miami Baby” campaign are a testament to Belvedere Vodka’s dedication to creating unforgettable experiences and fostering a sense of connection. As consumers raise a glass of Belvedere’s premium vodka, they become a part of the Miami story, embracing the excitement, glamour, and boundless possibilities that the city represents.

The second Miami-inspired bottle in the collection and the “Miami Baby” campaign are set to ignite a wave of enthusiasm among vodka enthusiasts, collectors, and Miami aficionados alike. So grab a bottle, feel the Miami spirit, and indulge in the extraordinary. It’s time to experience “Miami Baby” with Belvedere Vodka.

For more information, visit www.belvederevodka.com.

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