Reserve Padel Set to Become Leading Name in Padel Industry

Boich Investment Group has officially announced the launch of Reserve, a dynamic new brand that is set to revolutionize the future of padel.

Photo Credit: Omar Vega | Reserve

Wayne Boich, Chariman and CEO of Boich Investment Group, has been a trailblazer for the post as he has strived to bring awareness to padel in North America by sharing the thrilling, fast-paced sport across multiple verticals through Reserve. The brand is dedicated to delivering a world-class experience to all its members and guests, whether they are seasoned players, new to the sport, a developer looking to bring the ‘Reserve experience’ to one of their properties, or someone looking to install a professional playing court within their own home.

Reserve is positioned at the intersection of sports, wellness and lifestyle. The vertically integrated company primarily focuses of five key areas: membership clubs, courts, pop-ups, tournaments, and apparel. 

“Reserve is something special. It’s the future of padel,” said Boich. “The launch of Reserve marks a moment in the history of padel and I couldn’t be prouder. Reserve was born out of my passion for the sport and has grown into so much more. I am thrilled to give padel a new platform, where the sport can be viewed through the multifaceted lens of Reserve, bringing attention to both the sport and the padel lifestyle. Through Reserve, I can’t wait to share in the evolution of padel in North America.”

Photo Credit: Omar Vega | Reserve

The newly-unveiled Reserve Padel pop-up at the Miami Seaplane Base celebrates the company’s official launch. Reserve Padel is a padel club community designed to deliver a premier luxury sporting experience for players and sports enthusiasts of all levels. Located at 1000 MacArthur Causeway, Miami, FL 33132 and spanning over 50,000 sqft., the open-air padel club is a first-of-its-kind destination that offers an elevated, socially engaging environment to play and spectate.

“Reserve at Miami Seaplane exemplifies the Reserve experience that we are looking to give to our members and guests,” added Boich. “With six courts on over 50,000 sq. feet of waterfront space on Biscayne Bay, we believe that this is the most beautiful padel facility in the world. The venue is an experience that fuses multiple offerings from private lessons, tournaments, health food from Miami’s Pura Vida, and more.” 

Photo Credit: Omar Vega | Reserve

The pop-up truly boasts a one-of-a-kind atmosphere. From the modern and minimalist design to the jaw-dropping waterfront views of Biscayne Bay and the Miami skyline, it’s easy to see why Reserve Padel is considered to be the most luxurious padel club in America. In addition to six professional glass-enclosed courts, the multidimensional space houses several expansive viewing areas, including a sunset beachfront deck overlooking the Bay and comfortable lounge and dining sections with sofa seating and high-top tables.

Off the court, Miami’s health food hotspot, Pura Vida, occupies the venue with a full menu of healthy food and organic juice options. The club also has a full-service bar that is utilized daily and for special on-site events, plus a dedicated padel pro shop with Reserve-branded apparel and gear for purchase or rent. Additionally, members and guests can use the club’s on-site health and recovery services such as lymphatic rolling and sports massages.

From March 30th through April 1st, the Reserve Padel pop-up club put on its first ‘Reserve Cup’ exhibition – a three-day competition match, which brought in twelve of the best padel players in the world to compete.

Photo Credit: Reserve

In the lead-up to Reserve’s launch, the brand has made significant strides in raising awareness and creating excitement for padel across the US. Boich and his team produced the largest tournament in America to date with ‘Blockchain.com Miami Padel Open’ in February 2022, as well as a number of successful exhibitions in Miami, Beverly Hills, and the Hamptons, attracting a range of high-profile players by the likes of Jimmy Butler, Dwyane Wade, David Beckham, and Claire Holt, among others.