Photo Credit: Mert&Marcus
Gucci has revealed Halle Bailey, Hanni, and Julia Garner as the faces of Gucci’s Horsebit 1955 Campaign. The Horsebit 1955, an icon of the House distinguished by an archival equestrian emblem, is captured in a chic new campaign shot by Mert&Marcus.
Singer-songwriter and actress Halle Bailey, singer-songwriter and global brand ambassador Hanni, and award-winning actress and face of Gucci Guilty campaign, Julia Garner, are recognized as exceptional women creating meaningful spaces within their respective crafts. The distinctive personas of these three artists come to the fore in intimate portraits set against brightly-colored backdrops as each protagonist makes the Horsebit 1955 her own, spotlighting the handbag through dynamic poses and a vibrant energy.
Photo Credit: Mert&Marcus
The campaign echoes the essential yet timeless spirit of the Horsebit 1955, whose double ring and bar is a variation of the one first introduced on a signature loafer precisely 70 years ago. The archival reprisal has come to present tradition, time-honed craftsmanship, and the House’s ability to draw emblematic silhouettes into the present through an ever-contemporary lens.
Photo Credit: Mert&Marcus
As one of the House’s signature handbag collections, the Horsebit 1955 bridges eras through the story it tells and the elegant strength of its design – a testament to exceptional materials and craftsmanship that have always distinguished the brand. The offering includes various silhouettes, from the original rectangular top-flap shoulder bag with an adjustable strap to a dome-shaped top-handle silhouette. Progressing the styling possibility of the bag, the Horsebit 1955 is available in a wide range of sizes, colors, and materials, including leather, precious leather, and GG canvas, among others.
