Photo Credit: Courtesy of Gucci
‘Tis the season of gift campaigns and Gucci’s is nothing short of magical. Envisioned by former Creative Director, Alessandro Michele, the Gucci Gift Campaign celebrates the magic of festivities and the joy of sharing these moments with loved ones in the spirit of this special time of year.
This year’s campaign draws inspiration from the world of travel in a nod to the fashion house’s founding history and heritage. The story begins under a starlit Winter sky with a cast of characters boarding a fanciful locomotive with an atmosphere that evokes splendor and a bit of intrigue. Each passenger is on a journey that goes beyond the imagination, tinged with a shared appreciation for the beauty of the world.
Photo Credit: Courtesy of Gucci
Photo Credit: Courtesy of Gucci
The film shot by Jordan Hemingway casts a light on the shimmering and joyful spirit of the festive season. Trolleys, duffles, and cases take center stage, recounting Gucci’s imaginative vision of travel, while lace, ruffles, rich velvets, and sequins all add to the magic of the Holidays. Their signature bags are dressed for the occasion, presented in tone-on-tone palettes, miniature proportions, precious leathers, and with optical motifs.
Photo Credit: Courtesy of Gucci
Photo Credit: Courtesy of Gucci
Photo Credit: Courtesy of Gucci
The passengers showcase a cured selection of fine jewelry and watches as they travel in suites adorned with pieces from the Gucci Decor collection. Vanity tables display elegant, collectible Gucci Beauty designs alongside a Lifestyle selection that includes lounge and leisure wear as well as items from the Gucci Pet collection modeled by a troupe of darling dogs along for the ride.
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