John Legend Spills All On The Evolution Of His Wine Label + His Upcoming Album

Photo Credit: BFA

Photo Credit: LVE

What made you expand your creative pursuits into wine?

I’ve always loved wine — trying something new when I travel, enjoying with loved ones, and pairing it with great meals. I’ve been told by fans they like to drink a glass of wine when they listen to my music so it seemed like the right collaboration.

What are some of your favorite places to enjoy a glass of your rosé during the summer?

I love enjoying a cold glass of rosé on the beach. We love to do a summer weekend in Malibu! It also goes great with a backyard BBQ. We have a lot of those at our house.

Photo Credit: LVE

Which of your songs pairs well with each varietal of LVE Wines and why?

LVE Sparkling Rosé: “Save Room” – it’s the perfect summer pairing
LVE Côtes de Provence Rosé: “All of Me” – last year’s still rosé has become a wedding favorite, just like “All of Me.”
LVE Chardonnay: “Ordinary People” – a Chardonnay is a classic to keep in the kitchen for cooking or pairing with meals.
LVE Red: “Penthouse Floor” – this red is a funky blend packed with lots of flavor.
LVE Cabernet Sauvignon: “You & I (Nobody in the World)” – This wine is the kind you can kind of get lost in, as you would with that special someone. Plus it’s Chrissy’s favorite!
LVE’s Sparkling Brut Blanc de Blancs: “So High” – our limited edition sparkling brut is rich, soulful, and complex.

Why is Jean-Charles Boisset the perfect wine partner?

It was important for me to collaborate with someone of high credibility and skill in the winemaking business. Jean-Charles was born into a winemaking family and has been doing this nearly all his life. He is passionate and creative and we hit it off immediately. Jean-Charles was the perfect choice.

Where do you plan on taking the brand in the future? What would you like to achieve in the next year/two years/five years?

I enjoy working with Raymond Vineyards and the Boisset Collection. I hope to add more wine to the LVE family in the next few years. We want to grow and continue to be a part of the best moments of people’s lives.

Have you saved a bottle from your children’s birth years? What do you plan on doing with them when your kids are older, if so?

I haven’t done that yet, but that’s a great idea!

Photo Credit: LVE

Have you given any LVE wines to your “The Voice” co-stars as gifts? What was the reaction?

Yes, several Team Legend members love LVE!

Every wine is an expression of self. If you were describing yourself as you would describe a wine, how would you describe yourself?

Soulful, classic, complex

Photo Credit: LVE

When you turned 40, did you self-reflect on your life/career? What were your thoughts if so?

As an artist, I’m always reflecting, looking back and dreaming forward. I feel extremely blessed to have a beautiful family and a successful career in which I get do the things I love every day. I love making music and I also really enjoy this creative pursuit with LVE.

What unchartered territory is next for you in 2019/2020?

I’m working on a new album I hope to put out in 2020. In the meantime, fans can enjoy the 2019 Summer of LVE!

Photo Credit: Twocoms : Shutterstock