H&M Celebrates Launch Of Studio SS19 Collection At Lincoln Road Store In Miami

Photo Credit: World Red Eye

H&M Studio brought the Sedona desert to Miami as the brand debuted its SS19 Collection at its Lincoln Road boutique. H&M Studio serves as the brand’s biannual, fashion-forward collection, often seen on Red Carpets like the coveted Met Gala in the Spring. This year’s collection pays homage to the U.S.’ Sedona desert, creating key, fashionable looks for the ultimate “glam explorer.”

Photo Credit: World Red Eye

The launch featured a fun, interactive pre-shop event that included a scavenger hunt for guests to participate in upon arrival to the party. Partygoers received a Miami essentials kit that featured H&M goodies after completing the scavenger hunt and were also treated to live paintings by artist Gloria Hernando and an Instagram-friendly photobooth that transported guests to the desert with a hip, Sedona backdrop.

Photo Credit: World Red Eye

Attendees mixed and mingled, enjoying light bites and signature Red Rock Paloma cocktails, as well as beats from the famed DJ Hannah Bronfman. Other photo-friendly elements like a magical color-changing ice cream station from the innovative local ice cream shop Dasher & Crank were on display for guests to enjoy, as well as enticing videos from the brand’s influencer campaign for attendees to admire the collection.

Photo Credit: World Red Eye

Boldface names came dressed to impress in the new collection’s latest pieces including Carolina Lindo, Claudia Vergara, Karen Martinez, Martha Graeff & Melody de la Fe and many more. 

Photo Credit: World Red Eye

Photo Credit: World Red Eye