“Franchise King” Robert Zarco On The Expansion Of His Highly-Regarded Litigation Practice

“I am focusing on providing high-quality, full-service access to all of my clients whether in franchise matters or not,” he says, “I have been able to service and provide legal representation to many commercial clients that, but for my creative fee structure, would not be able to avail themselves of the judicial system.”

With emphasis on his mantra that a great reputation comes first and money will follow, Zarco is truly committed to solving his clients’ problems and addressing their personal, emotional and business needs. His clients are exceedingly impressed and acquainted with the firm’s quality of work; he says that they frequently request work typically considered outside of the franchise area of specialty, proving that Zarco Einhorn Salkowski & Brito embodies the essence of a trusted advisor, counselor and lawyer-to-client relationship.

Zarco’s partners of 21-25 years each work closely together and possess an “all for one and one for all” mentality that focuses on continuing the tremendous momentum that this trial boutique firm has built over the years, embracing new changes that arise. With this in mind, the firm is set to take over a brand-new and state-of-the-art sprawling, 26,000-square-foot office, on the 34th floor of One Biscayne Tower by late December or mid-January 2018.

Photo Credit: Romain Maurice

“The new, modern office is designed to reignite the already-existing excitement into the law firm, but at a whole different level,” Zarco says. “I
am a creature of convenience and design, and like to provide those comforts to my loyal team. For instance, the law firm will have a locker room with a shower for its employees to be able to exercise during lunch with the firm-provided personal trainer and gym and be able to come back and freshen up. Contrary to a popular recent trend, the offices are all oversized for all the lawyers and staff. The firm will have the latest in litigation-support technology, as well as in audiovisual technology and computer support. And for the clients’ intrigue and pleasure, the reception area will feature a 1,000-gallon aquarium manufactured by the creators of the TV series Tanked.”

But also within the shimmer of freshly manufactured technology and extra-luxurious spacious office dimensions is a deep, emotional connection to the skyscraper and its extraordinary bay views.

“The firm is coming full circle from where it first started,” Zarco says. “For poetic reasons, it’s very significant to me because… I started as a young lawyer at Floyd Pearson Richman Greer on the 25th floor of One Biscayne Tower and am likely to end my legal career in that same building, because I just signed a new lease for 20 years.”

According to Zarco, out of all his business ventures, investing in himself has yielded the highest level of financial return. An out-of-the-box innovator of the highest caliber, he has been climbing the career ladder from his childhood entrepreneurial endeavors to his Harvard schooling and his legal and creative business accolades. And it is for these gradual rungs that he never mentions the word “retirement” in any conversation when others are discussing their 5-10 year winding-down plan. “My career has not yet reached its peak “says Zarco.

“I foresee that the next 20 years will provide our firm and I with continued personal and professional growth as human beings, as well as a lawyer and entrepreneur,” Zarco says. “I’m in no rush to see what the next 20 years will bring me, so long as I can live, love and laugh each day—we’ll take it one fun day at a time.

“Let’s hope the next 20 years stretches out to 40 years of great health and success for our entire team and families!”

Photo Credit: Robert Zarco