If you want to get a jumpstart on getting fit for the New Year, you now have an excuse, especially if you’re in the downtown Miami area. After opening locations in places like South Beach and Coral Gables, SoulCycle has opened up their next location in Related Group‘s Brickell Heights building.
We caught up with Gabby Cohen, SVP of Public Relations and Brand Strategy at SoulCycle to talk about their latest opening:
HL: Tell us about the new Brickell location. What exciting features do we have to look forward to?
GC: We’re thrilled to be expanding the SoulCycle experience to more of the Miami community. In addition to our 55-bike studio, riders will find an expansive lifestyle boutique featuring SoulCycle‘s original performance and athleisure collections. We’re also excited for our riders to see the custom mural painted by artist Alvaro Ilizarb, which was largely inspired by Miami’s amazing art scene. We can’t wait for the Brickell community to experience the joyful classes that are SoulCycle.
HL: Why was Brickell the perfect location to open your next Miami studio?
GC: Given the successful response to our existing locations in South Beach and Coral Gables, we knew we wanted to continue spreading the joy of movement in Miami. Brickell felt like a natural next location, and we’re excited to be in the neighborhood hub nearby the Brickell City Centre.
HL: How do your Miami locations compare to other markets?
GC: All of our 80+ locations offer our riders the same high-intensity, results-oriented, community based workout that defines the SoulCycle experience.
HL: What do you love most about Miami? And Brickell, specifically?
GC: We love Miami’s strong sense of community and energetic atmosphere, and we continuously see our riders in the area bring this to life, both on- and off-the-bike.
HL: Any exciting programming planned?
GC: We have a custom mural painted by popular Miami artist Alvaro Ilizarb, so we’re excited for our riders to come in, ride and see our unique wall art.
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