SHOMA Group Celebrates Unveiling Of Eleven On Lenox Sales Gallery
Photo Credit: Courtesy of 11onlenox.com
SHOMA Group celebrated the unveiling of its Eleven on Lenox sales gallery with the quintessential South Beach soiree. Over 200 of the city’s leading real estate brokers and VIPs joined Masoud Shojaee, President and Chairman of SHOMA Group, in commemorating the luxurious coastal retreat, comprised of 11 beach-inspired homes in the heart of South Beach.
Photo Credit: Courtesy of 11onlenox.com
Guests at the Eleven on Lenox sales gallery premiere enjoyed VIP treatment, which included an exotic, living wall step-and-repeat, champagne bottle service and tunes by resident South Beach DJ YSL. The event also provided a first look at the project’s refined finishes designed by five-time Architectural Digest’s Top 100 Interior Designers, Charles Allem and scale model created by internationally recognized firm, Zyscovich Architects.
Photo Credit: Courtesy of 11onlenox.com
The festivities concluded with a surprise announcement by the developer that brokers will receive 50% commission immediately after the rescission period, which was followed by a champagne sparkler parade and confetti shower, which closed the event in a true South Beach style.
Related Articles
Our Haute Guide to the Best Flip-Flops for Women and Men
Step into summer with our Haute guide to the best flip-flops for women and men, featuring stylish, comfortable, and versatile picks.
GucciCore Takes Over New York: Demna Brings Gucci to Times Square
Demna staged Gucci’s GucciCore show in Times Square on May 17, 2026—a New York homecoming and a new core wardrobe for the House.
The Peninsula New York Just Reminded Me What True Luxury Actually Is
Inside The Peninsula New York’s sweeping renovation, from redesigned suites to its the new Pen Top rooftop.
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Latest Stories
Trending Articles
Related Articles
Our Haute Guide to the Best Flip-Flops for Women and Men
Step into summer with our Haute guide to the best flip-flops for women and men, featuring stylish, comfortable, and versatile picks.
GucciCore Takes Over New York: Demna Brings Gucci to Times Square
Demna staged Gucci’s GucciCore show in Times Square on May 17, 2026—a New York homecoming and a new core wardrobe for the House.
The Peninsula New York Just Reminded Me What True Luxury Actually Is
Inside The Peninsula New York’s sweeping renovation, from redesigned suites to its the new Pen Top rooftop.
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events