Chiara Ferragni, the super-chic dynamo behind TheBlondSalad.com just announced a new venture with Laduree, the purveyors of all things delicious and makers of macarons nonpareil! “Ladurée really was love at first sight!,” says Ferragni, who according to WWD now oversees a $12 million fashion blogging empire. “From the very first time, I fell in love with their macarons. I couldn’t be more proud when the idea of a special macaron and box came about to celebrate the re-launch of TheBlondeSalad.com. What could be a better recipe than mixing fashion and food?”
Not much else, we agree! Ferragni, who says she inherited a passion for fashion from her mother, launched TheBlondeSalad.com in 2009 and her own shoes and accessories brand “Chiara Ferragni” in 2013. (Harvard Business School even did a case study on how she built her mega-successful business!) She has 6.6 million followers on Instagram.
The Chiara Ferragni box with a new macaron flavor (Ferragni opted for strawberry and vanilla) was launched during Fashion Week with a special cocktail party at Laduree SoHo. Guests joining Ferragni included such influencers as as Elisabeth Holder, Louise Roe, Rumi Neely, Jamie Chung, Madison Beer, Jack & Jack, Emily Weiss, Leila Goldkuhl, Juliette Longuet, SunHee Grinnell, Tina Craig, TK Wonder, Brenda Diaz de la Vega, Angie Niles, Charlotte Bickley, Rachel Martino, Veronica Ferraro, and Lauren Jauregui. The box, available during New York Fashion Week at Ladurée US stores, will be rolled out to Ladurée stores worldwide and www.laduree.com.
“This is the ideal partnership for Ladurée, especially with the upcoming launch of our e-commerce in the US,” says Elisabeth Holder, co-president of Ladurée US. “We have done collaborations with top fashion brands in the past, but in an age where the consumer can be influenced in an instant with social media, we saw this collaboration as the obvious next step into reaching the new generation of fashionistas in which Chiara effortlessly embodies.” Ferragni’s followers will also be able to find the macaron on www.theblondesalad.com and the box on www.chiaraferragnicollection.com.
