Haute Secrets Boston: Trippe Lonian, CEO of Pinkberry New England

Trippe Lonian is the man behind some of Boston’s most successful food and beauty concepts. He co-founded NE Frog Pond LLC, the Boston-based franchise developer for Pinkberry frozen yogurt concept in Massachusetts and eastern Connecticut. Today, they have 12 stores in operation holding the title of being one of the largest Pinkberry franchisee operators in the United States. Lonian is also the name behind the Be Styled concept. He co-founded the Boston-based blowdry hair salon concept “Be Styled,” which provides hair wash and styling services to female clients with locations in Chestnut Hill and Wellesley, Massachusetts.

Photo Credit: Trippe Lonian

We caught up with Lonian recently to find out what he loves most about Boston.

Where were you born: Boston, MA

How long in Boston:  17 years

Neighborhood: Chestnut Hill

Occupation: Entrepreneur (Pinkberry, Be Styled and WillHouse Media)

Favorite Restaurant: Depending on my mood: Row 34, Scampo, Silvertone Bar & Grill, Yvonne’s, No. 9 Park, Myers + Chang

Best Sushi: o ya

Best Italian: Cinquecento

Best dessert: Pinkberry

Best place for a romantic date: Ostra

Best Sunday brunch: Harvest in The Charles Hotel

Best place for a power business meeting: Bristol Restaurant & Bar in the Four Seasons

If you have out of town guests, which hotel would you recommend? Liberty Hotel

Favorite shopping venue/boutique: Saks Fifth Ave

Favorite place to buy jewelry/watches: The Jewelers Building

Best Spa: The Spa at the Mandarin

Favorite Charity Event: PMC Kids Ride

Favorite Cultural Event: Boston Marathon

Favorite Cultural Institution:  Boston Public Library

Best Steakhouse: Grille 23

Best Pizza: Santarpios

Best Lunch: STRIP by Strega

Best Gym/Athletic Facility: CrossFit Back Bay

Best Massage: Equinox

Best Limousine/Driving Service: Uber

Best Museum/Exhibit: Museum of Fine Arts, Boston

Describe Boston in three words: Proud/Prideful, Resilient, Strong

Favorite historic/legendary place to see or explore: Harvard Square

All-around favorite spot in Boston:  Boston Common

Best Aspect of Boston: The juxtaposition of history and growth…an old [American] city that is growing!