As the founder of thinkThin, Lizanne Falsetto is clearly hitting all the right notes.
This foodie, philanthropist, mother, radio show host, former model and storyteller has ruled boardrooms, bedtimes, and even a few catwalks, by trusting her gut and creating her own recipe. The LA-based entrepreneur turned down a college basketball scholarship to pursue modeling, and along the way realized that gluten-free snacks which were high in protein and low in carbs just weren’t readily available. Hence, the thinkTHIN bar idea was created. When a friend suggested they visit a health-food trade show to see how to market her bars to grocery stores, she agreed. Whole Foods Market and Trader Joe’s became her first customers. From the start, Falsetto decided if she didn’t have the money for something, she would find a way to make it happen without taking out a loan. She created thinkThin out of her own needs and desires for a lifestyle brand that promotes good high protein food for active women on the go. And as thinkThin® began to grow, she hired people with food industry experience to bring guidance to her executive team. As time passed, Lizanne learned the lessons of business—from keeping a cool head to making sure to gather all information you can before taking action—and much more. For 15 years, Falsetto and thinkThin were one—she seldom stepped out in front of the brand as the company found its way to shelves everywhere—from Whole Foods to Walmart, from Target to GNC. The company is now a multi-million dollar brand.
Falsetto is also an active member of the Young Presidents’ Organization and World Presidents’ Organization (YPO/WPO) and a founding member of the YPO/WPO Health & Wellness Group, whose mission is to create a global network of best practices and leadership in healthy living for CEOs around the world. She’s also a three-time Telly Award winner for producing and directing in the Best Documentary Short Film category and has been awarded the prestigious Leadership Award from the National Association of Women Business Owners.
Now, take a peek at where this health-conscious entrepreneur comes up with her multi-million dollar ideas.
Green Tea
Rather than starting my mornings with coffee, I always reach for green tea to fuel my day (and ORGANIC INDIA combines Tulsi and Green tea, double the benefits). It uplifts my mood and energy just enough to help me sail through the day.
Brain Food
I am all about natural fuel. Avocados are truly one of the most perfect foods. They have the right amount of fat and nutrition to feed the brain and last me until my next meal. And I always keep a thinkThin bar near by. I may be biased, but they taste like a treat and have the protein I need to get me to my next meal.
Certified Pure Therapeutic Grade Essential Oils
dōTERRA makes my favorite oils to use throughout the day. I place a drop on my palms and inhale, or have them diffusing in my office – they are truly medicinal. My favorites are lavender for tranquility, cedar wood for strength and grounding and clary sage for clarity.
Water with lemon
I love fruit infused water. It’s alkalizing to the system and detoxifies the blood stream, not to mention tastes remarkably refreshing. I try and keep a full pitcher on my desk vs. only a glass to ensure I drink water all day long.
Angel Cards
I am big on intention setting and mindful living and these sweet cards are just perfect for that at the office. I pull a few cards a day to bring my heart and mind into full presence.
Dried Cranberries
Cranberries are loaded with antioxidants and I enjoy them often both raw and dried. They’re an energetic snack to keep me going in the mid morning or afternoon.
Note pad
Ideas come at any time, big ones – little ones, or sometimes just an important reminder to reach out to someone you are thinking about. I love to write things down throughout the day on little notes that I can slip into my pocket or purse and review ln the evening.
Mixed Succulent Plant Variety
Succulents don’t need a lot of attention; however they’re very strong plants. They store energy, water and light in their leaves making them hearty and resilient. I love all plants and gardening and fill my house and office with them.
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