Haute 100 LA: Jessica Alba Talks Business, Morning Routine & More

Jessica Alba at the launch of Honest Beauty
Jessica Alba at the launch of Honest Beauty

Actress and entrepreneur Jessica Alba has a lot to be grateful for this year. Besides being the mother of two beautiful girls, Honor,7, and Haven, 4, Alba has wrapped three new films slated to be released in 2016.

In an interview with Self, Alba discusses her business strategy. The key to her success in Hollywood is being calculated. She said, “I’ve always been business-minded. I approached Hollywood like a business. I was very calculated. I wanted to be treated like a guy; I wanted to put asses in seats. I saved my money, invested wisely and marketed myself. I’ve been building my own personal brand over time.”

While she has had much success in Hollywood having starred in a number of films that have done well at the box office, she admits to feeling like an imposter. Alba said, “For a long time, I didn’t think I was smart. I felt like an impostor. It’s not until you feel whole in yourself that you fit in anywhere. And it took me becoming a mom to actually feel that way.”

An imposter or not, Alba’s business strategies are working very well for her. In May, Forbes dubbed the California native as one of America’s Richest Self Made Women. The 33-year-old, who is the co-founder of The Honest Company, is sitting on a fortune of $200 million. Forbes reported she owns between 15 percent and 20 percent of the company, which has an emphasis on producing stylish, eco-friendly baby diapers, wipes, bath and body care products and non-toxic cleaning products. In 2012, The Honest Company generated $10 million in revenue. Last year, it made $150 million, and it is predicted to rake in over $250 million this year.

The savvy businesswoman is also a morning riser. She told Self, she wakes up around 5:15 a.m. daily and starts the day with workout, usually hot yoga.

Photo via Instagram