Baraboux and the Khatt Foundation Launch the Letters to Wear Competition

International accessories brand Baraboux has joined forces with the Khatt Foundation to unveil an exciting Arabic typography competition.

Entitled Letters to Wear, the design competition provides designers with the opportunity to create a set of Arabic letters that if selected, will be turned into bag charms for the Saudi accessory brand. The winner will be selected from a judging panel composed of regional Arabic typography specialists. They will also receive a prize of AED/SAR 45,745 (€ $10,000).

The competition, which bring together the worlds of design, fashion, art and typography, serves to encourage regionally-based aspiring designers. The chosen designer, in addition to other notable entries, will be exhibited at the next edition of Design Days Dubai from March 16-20, 2015, supported by a design talk around the subject of Arabic language in fashion and product design.

“The ultimate goal is to develop a product personalization concept based on Arabic Typography, with the aim of fusing art with fashion. Arabic typography is a very traditional form of expression and this project will present a contemporary outlook on Arabic visual culture,” says HRH Princess Reema Bandar Al Saud, founder and creative director of Baraboux. “This will also allow young Arab talent to reach out to wider audiences within the Middle East and internationally.”

The design competition will be curated and juried by a select group of designers, artists and savvy style leaders from the region. These include Baraboux’s HRH Princess Reema Bandar Al Saud, Creative Director of the Khatt Foundation, Huda Smitshuijzen AbiFares, artist and jewelry designer Nadine Kanso, eL Seed, the Tunisian graffiti artist and designer Rana Salam

The closing date for all submissions is the 15 December. All entries should be sent to letterstowear@baraboux.com. Please visit The Khatt Foundation website for full list of entry conditions and information www.khtt.net and visit www.baraboux.com for more information on the brand. The winner will be announced during Design Days Dubai in March 2015.