Fillmore Street Gets Hauter with Rag & Bone: A Peek Inside the New Store

Photos courtesy Rag & Bone

For months we’ve eagerly awaited the opening of rag & bone, the latest notch on the belt of charming Fillmore Street, arguably the hautest street in the nation. The wait is over. The edgy high-fashion New York retailer finally opened its first Northern California boutique last week on the corner of Fillmore and California. And it’s haute!

From the pretty windows that reveal eye-catching merchandise to the wooden benches outside to the darling water dish by the front door for perambulating pooches to the planters lined alongside the building, this store oozes sophistication. Occupying the space once reserved for Royal Ground and a laundromat, rag & bone boasts a whopping 1,289 square feet of sales space. There’s great lighting—the better to admire the goods, which include the brand’s women’s and men’s ready-to-wear, /JEAN (not plural), accessories and footwear.

Here are just a few of the items you’ll find at the Fillmore Street locale.

For the women:

• Gracie Dress
• Newbury Boot
• Harrow Boot
• Bowling Shirt
• Paloma Blazer
• RB x Coogi Top
• Mini Pilot bag

And for the men:

• Division Jacket
• Seth Jacket
• Maddow Shirt

As it is customary for rag & bone to respect and incorporate elements of the original build, the store retained the original storefront clerestory and the existing concrete finishes on wall and flooring. Shoppers will find European white oak flooring in the fitting room area with inlaid carpeting, custom wallpaper from British wallpaper specialists Barneby Gates, custom reclaimed wood finishes on columns, beams and on floor and custom antique-brass finish rack fixtures.

The fixtures, including steel and glass towers/shelves, custom cashwrap, wood RTW table, new brass modular shelving were created by rag & bone’s custom fabrication shop in Brooklyn but there are select fixture collaborations with local design firm OHIO which are handmade in San Francisco.

The brand was launched in 2002 when Marcus Wainwright, one of the brand’s founders and managing partners, had a desire to make the perfect menswear essentials. It didn’t take long to catch on with celebs. VIPs spotted at last month’s rag & bone show during Fashion Week in New York include Winona Ryder, the face of the Fall/Winter 2014 advertising campaign, Allison Williams (from Girls), Dylan Penn, Carmelo Anthony, La La Anthony and Anna Wintour.

Previously rag & bone was only available in San Francisco at Barney’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdale’s (/JEAN only). Securing a spot on Fillmore Street was not easy due to the city’s Planning Commission’s stringent formula retail rules designed to keep chain stores off this beloved drag. But it was decided that rag & bone, despite having more than the magic number 11 U.S. locations, was unique enough to be admitted.

Now that we see this dazzling, new rag & bone boutique, we agree.

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