Luxe Lingerie Line Naked Princess Makes West Hollywood Debut

The first brick and mortar Naked Princess boutique has arrived in West Hollywood, and it already has the Rachel Zoe stamp of approval.

The celebrity stylist and husband Rodger Berman were among the attendees on hand to celebrate the opening of the cult-favorite luxury lingerie and loungewear brand Saturday in LA.

Zoe, clad in a tuxedo jumper from her own Rachel Zoe Collection, Casadei shoes and a Givenchy bag, browsed the racks at the store, checking out the luxe lingerie while her two sons were at home napping in preparation of the Mother’s Day festivities to come.

Ali Larter also showed her support at the opening, congratulating Naked Princess CEO Jordana Woodland on her success.

Princess patrons can expect custom gifting and atelier services for brides, bridal parties and small groups, as well as a retail experience that offers boudoir luxuries as well as carefully curated stationery, artful coffee table books, exquisite gifts, and designer home items when they visit the store.

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