Haute 100

Emilio Estefan Is The New Face Of Botran Rum
Music mogul Emilio Estefan is now the face of the Guatemalan rum company, Botran Rum. It sounds like Estefan took the deal for the right reasons. He says, “I’m not doing it for the money. I am doing it because I feel it’s the correct move.” Estefan feels will benefit the South Florida economy while taking steps towards uniting the Hispanic community. Botran is family-owned and, according to Estefan, “has proven that it makes the best rums in the world.

Roy Black Represents Justin Beiber
For Haute Living, the most interesting thing about Justin Beiber’s late-night arrest in South Beach for (allegedly) drag racing in a Lamborghini, is that the teen bad boy retained Haute 100 attorney Roy Black to represent him in court. The retention of Black is no surprise as he has long been known as the go-to man when celebs get in trouble. Black’s carreer has been defined by representing boldface names like William Kennedy, Kelsey Grammer, Joe Francis, Helio Castroneves and Rush Limbaugh.

Myles Chefetz Preps For Prime Fish
Prime Fish is ready to open at owner Myles Chefetz’s original Nemo location. After the successes of Prime 112, Prime Italian and Prime Hotel,
Prime Fish is poised to be a hit. Corporate Chef Michael Sabin and Director of Operations John Hart will be working on the restaurant that Chefetz has dubbed “a fish shack meets fine dining experience.” Finally, health-conscious Miami Heat Players, weight-conscious celebs and reality stars can get their Prime on without adding to their assets.

JR and Loren Ridinger’s 2014 Market America World Conference
World-class entrepreneurs and celebrity guests alike were at the 2014 Market America World Conference. JR and Loren Ridinger hosted the conference again, along with daughter Amber Ridinger McLaughlin, who presented the recently launched DNA Miracles with husband Duane McLaughlin. Loren and La La Anthony unveiled Paparazzi, the new Spring/Summer 2014 collection from the award-winning Motives by Loren Ridinger cosmetics line. Rapper Fat Joe also made a moving speech that showed his passion for helping others.

Donald Trump Revamps the Blue Monster
Donald Trump officially unveiled his newest business venture, which also happens to be one of his favorite places to be, the Blue Monster golf course at Trump National Doral. Trump took over the Blue Monster about two years ago when he purchased the old Doral Golf Resort and Spa for $150 million. The course unveiling came just weeks before it plays host to the World Golf Championships-Cadillac Championship.