The Man: Club King David Grutman


Photo courtesy of Seth Browarnik

South Beach has had its share of impresarios, but none who have reached the dizzying heights of David Grutman who managed to make LIV, a sprawling 18,000 a hotel club, the club. Now he’s at it again with the DJ-heavy Story in SoFi. The clubs’ success can be attributed to the Miami Marketing Group’s co-founder’s attention to detail, unique vision and laser focus on throwing the best party every night. His extremely impressive list of contacts doesn’t hurt either.

10:00am Believe it or not, I’m up at 10, then I go to Jugofresh. I like the Acai bowl and an animal energy shot.
10:30am I do an hour-long boxing workout at the 5th street gym.
12:00pm I go to my office on Lincoln Rd.
12:30pm  I usually meet Nicola Siervo at Quattro outside to have an espresso and talk about what’s going on in the nightclub business.
1:00pm I like to have lunch at Carrot Express, right next to Macaluso’s…it’s so good.
2:00pm I’m back at the office, working.
4:00pm  This is when I have my weekly operation meetings,  my promoter meetings for Liv and Story.
6:30pm I come home.
10:00pm I am always out at a dinner with whatever celebrity DJ or table customer is in town. My new favorite place to go for dinner is Michael Mina 74. It’s awesome.
He’s such a great guy; I think he’s amazing.
12:30am I go to LIV where I’m directing and yelling at everybody. I’m throwing a party, so I have to make sure all the puzzle pieces are working. I usually orchestrate from the DJ booth. I get a good view of the whole club from there.
1:30am  I shoot over to Story nightclub. The thing about LIV and Story is that we have some of the world’s biggest DJs coming in every weekend and they need attention. I have customers spending up to $200,000 on tables that need attention as well.
2:00am I’m doing shots of Wodka Vodka, hanging out with whoever is in town. I usually get a good mix of people. It could be anybody. During Art Basel, I hung out with Kanye, Kenny Scharf, Steve Angello and his wife, Isabel Adrian. Every night there’s something different.
4:00am I’m usually on my way home. I get by on 4 to 6 hours of sleep. That’s enough for me.