Carmelo Anthony: IWC Schaffhausen’s Newest Friend of the Brand

Haute Time Co-Founder and NBA superstar Carmelo Anthony is the newest Friend of the Brand for IWC Schaffhausen. The Swiss watchmaker celebrated the new partnership with a party at the IWC Flagship Boutique on Madison Avenue in New York City, where Carmelo plays for the Nicks.

Carmelo’s passion for IWC watches began many years ago
when he first purchased the IWC Big Pilot’s Watch for
himself after a great NBA season.

“I have gravitated towards IWC from the moment I began collecting watches,” Carmelo said. “The timepieces have always struck a chord with me because they are innovative, precise and aesthetically appealing. But more than anything, an IWC timepiece is authentic. I strive for authenticity every day, and wearing my IWC illustrates that.”


Carmelo also stars in the latest edition of the IWC Globetrotter series, a go-to guide for men who seek out the most unique attractions around the world. The short film is an homage to New York, and Carmelo’s favorite places around Manhattan.

Gianfranco D’Attis, IWC Brand President of North America, added, “IWC is thrilled to announce that world-renowned basketball star and global trendsetter Carmelo Anthony has joined the list of esteemed IWC Friends of the Brand. Throughout his career both on and off the court, Mr Anthony shares core ideals with IWC, be it his dedication, highly technical prowess or passion for outstanding design. He is an individual that truly embodies the spirit of ‘Engineered for Excellence’.”

Photos courtesy IWC Schaffhausen.