James Franco Lands Gucci Fragrance Campaign
Hollywood heavy-hitter James Franco has just landed a new leading role! The 35-year-old actor will star in print and television advertisements for Gucci’s new scent, Made to Measure.
“James has an innate ability to fuse classic with contemporary style and interpret formalwear in an individual way, personifying the spirit of our Made to Measure man our clients relate to,” Gucci creative director, Frida Giannini, told Women’s Wear Daily.
Made to Measure will serve as the masculine complement to the Gucci Premiere scent, which debuted last year. “I’m always excited to work with Gucci and the relationship has grown a lot,” Franco exclaimed. “We are great collaborators and are on the same page.”
Photographers Mert Alas and Marcus Piggott will shoot the print campaign, while “Drive” director Nicolas Winding Refn will direct the commerical. The scent will hit stores in mid-July.
Related Articles
Jonathan Geller Spent Years Decoding Why People Buy. Billion-Dollar Brands Now Pay Him & Lower Cross For It
Discover how BGR founder Jonathan Geller transformed media expertise into ecommerce growth, building Lower Cross for brands.
Pharrell’s Louis Vuitton Men’s Spring/Summer 2026 Collection Is a Study in Intentional Dressing
Pharrell Williams draws on the sartorial richness of modern India for Louis Vuitton’s Men’s Spring-Summer 2026 collection.
Il Sereno Lake-to-Lake Journey Makes The Drive From Lake Como To St. Moritz The Destination
Experience Il Sereno’s exclusive Lake-to-Lake journey, connecting Lake Como and St. Moritz through luxury driving, dining, wellness, and alpine adventure.
Meet the Ultra-Luxury Villa Company Redefining ‘White Glove’ Travel
Lacure’s founders reveal how luxury villa travel is evolving through personalized service, privacy, and local expertise.
Why Metro Manila’s Busiest Homeowners Are Outsourcing Repairs to One Platform
KuyAyos simplifies home repairs in Metro Manila with verified tradespeople, fast booking, upfront quotes, and support.
Inside the Waldorf Astoria Buckhead’s Most Luxurious Way to Experience the World Cup
The new Ultimate Encore package trades rideshare scrambles and stadium crowds for a private chauffeur, Presidential Suite dining, and a concierge who handles everything else. When the FIFA World Cup arrives in Atlanta this summer, the city becomes a different place. Eight matches at Mercedes-Benz Stadium, including a July 15 semifinal. Visitors from every continent. […]
Latest Stories
Trending Articles
Related Articles
Jonathan Geller Spent Years Decoding Why People Buy. Billion-Dollar Brands Now Pay Him & Lower Cross For It
Discover how BGR founder Jonathan Geller transformed media expertise into ecommerce growth, building Lower Cross for brands.
Pharrell’s Louis Vuitton Men’s Spring/Summer 2026 Collection Is a Study in Intentional Dressing
Pharrell Williams draws on the sartorial richness of modern India for Louis Vuitton’s Men’s Spring-Summer 2026 collection.
Il Sereno Lake-to-Lake Journey Makes The Drive From Lake Como To St. Moritz The Destination
Experience Il Sereno’s exclusive Lake-to-Lake journey, connecting Lake Como and St. Moritz through luxury driving, dining, wellness, and alpine adventure.
Meet the Ultra-Luxury Villa Company Redefining ‘White Glove’ Travel
Lacure’s founders reveal how luxury villa travel is evolving through personalized service, privacy, and local expertise.
Why Metro Manila’s Busiest Homeowners Are Outsourcing Repairs to One Platform
KuyAyos simplifies home repairs in Metro Manila with verified tradespeople, fast booking, upfront quotes, and support.
Inside the Waldorf Astoria Buckhead’s Most Luxurious Way to Experience the World Cup
The new Ultimate Encore package trades rideshare scrambles and stadium crowds for a private chauffeur, Presidential Suite dining, and a concierge who handles everything else. When the FIFA World Cup arrives in Atlanta this summer, the city becomes a different place. Eight matches at Mercedes-Benz Stadium, including a July 15 semifinal. Visitors from every continent. […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events