John Varvatos, the luxe menswear designer known for his tailored clothing and sportswear, has opened up his first Miami store on Lincoln Road. The store is the third John Varvatos Bowery NYC concept store, and brings the authentic vibe of the original Bowery Boutique to South Beach.
The 2200-square-foot-space is a venue where “fashion and music can live together,” and is inspired by the original store, which was housed in a space that once was the home of seminal underground music club CBGB’s. The Miami store similarly exudes this rock n’ roll ambiance. It has tall ceilings with a smoky mirror finish, exposed dark wood floors, rich textures, and a collection of 30+ black crystal chandeliers in the center of the room, and was designed by NYC-based architectural design firm, Meyer Davis Studios Inc.
“I have been looking for a location in Miami for my Bowery NYC concept for several years and we have finally found the perfect spot on Lincoln Road,” said Varvatos. “Miami is a wonderful community with a great fashion spirit.”
To add to the edgy vibe, the walls feature familiar and unpublished work from the biggest names in rock n’ roll photography, as well as rare intimate portraits and live performance shots of music greats from the ‘60s, including The Rolling Stones, Sex Pistols, Led Zeppelin, Bob Dylan and The Black Keys.
Offered at the store are his three brands (Collection, Star USA and Converse by John Varvatos), with a focus on Spring 2013 Sportswear collection- (leather moto style jackets, burnished suede shirt jackets and soft lightweight outerwear, leather and canvas footwear, accessories and leather goods.) The majority of his collections center on light layering pieces, which are perfect for Miami.
