Brideside Pop-Up


If you are a bride or bridesmaid for an upcoming wedding, you understand the stresses of planning the nuptials. Besides the venue, food and etc, you have to think about the bride’s gown. While that may be the most singular important issue, you can’t forget the nightmare of trying to find the perfect bridesmaid dresses. That’s where the Brideside pop-up shop comes in this weekend. The recently launched digital resource and online designer bridesmaid boutique will be coming to life at the 900 North Michigan Shops from April 5-7.

The Brideside pop-up shop will feature the site’s curated collection of over 120 designer bridesmaid dresses. Not only will brides-to-be and bridesmaids have the opportunity to interact with the brand in-person but you will also be introduced to some of the city’s top wedding vendors. It’s a whole weekend of events, including a grand opening party on April 5 (7-9pm), hair and makeup tests from Epoch Salon, a lululemon yoga class and much more. It’s more than a pop up shop, it’s an event. And you don’t have to leave the guys behind, there will be a Dude Den where men can take part in the festivities and check out some of the newest wedding looks for guys. This is the perfect event to not only learn about this great digital resource first-hand, but also get some of the weight of planning a wedding off your back. To learn more about this pop up event, visit

Photo: Ruffled