What’s On My Desk: Val DiFebo, New York CEO of Deutsch Inc.


Val DiFebo is the New York CEO of Deutsch Inc., a full service advertising agency (creative, interactive, media buying and planning, CRM, account planning, design, public relations and production) with offices in New York and Los Angeles. Since 1992, DiFebo has been the cornerstone of Deutsch’s unprecedented growth by building a company filled with spirited, passionate, business-oriented individuals who are dedicated to accelerating client success rates. She currently oversees the day-to-day business and operations along with a team of distinguished agency partners.

Here’s what she keeps on her desk to stay inspired:

The Tao of Val
This was an agency gift — a poem of sorts that crystallizes what Deutschers think of me and my impact. It has become what I have to live up to and what the individuals who make up the company need.

Family photo
They are my raison d’être. My family is my emotional epicenter.

Management team painting

This painting was created at a luncheon recognizing my 20 year anniversary at Deutsch. The entire management team is seated at a round table. This is the ETHOS of Deutsch. We believe that everyone has a voice and ideas can come from anyone or anywhere. It reminds me of the culture I have helped create at Deutsch and what we stand for as an agency.

Cover of Profile Magazine
This feature article on me and Deutsch’s North American CEO, Linda Sawyer, really encapsulates our passion for Deutsch, the legacy we would like to leave and the science behind running a successful advertising agency. The magazine itself does not just celebrate women.

Buckley Country Day School magnet
My work with the Buckley trustees helps me think about how I can help shape and support tomorrows leaders.