Barneys New York To Re-Brand NYC Co-Op Store

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Barneys New York is planning to revamp all of its co-op stores, starting with its biggest location — New York City. Beginning this summer, Barneys Co-op on the Upper West Side will be re-branded as Barneys New York, reports Women’s Wear Daily.

The company also plans to eliminate all men’s merchandise in exchange for designer ready-to-wear and more accessories. More designer womenswear brands will also be added to the new and improved Barneys, but withheld the names of specific brands.

“It’s the whole idea of ladies wearing designer denim,” a source told the publication. “The Co-op market has changed to become more designer-driven. A lot of the most important brands sit in the Co-op and at Barneys New York [flagships], depending on the store. They’ll all sit together in the women’s department.”