Destiny’s Child Is Getting Back Together — But Not to Make Money
Eight years ago, members of the pop group Destiny’s Child (Beyoncé, Kelly Rowland, and Michelle Williams) parted ways to focus on their solo careers. But now, the trio is back and gearing up for the release of their new single, “Nuclear,” and their upcoming performance during the Super Bowl half-time show.
While the group’s latest musical offering is sure to top the charts, music industry veteran Danny Goldberg thinks that Destiny’s Child is missing out on the most lucrative enterprise of all: a tour. “There’s a huge difference between an album and a tour,” he told Bloomberg Businessweek, noting that tours bring in “big money.”
If money isn’t the driving force behind the reunion — especially since the groups frontrunner Beyoncé just signed a $50 million deal with Pepsi — Goldberg believes that there’s another strategy in place. “These days it is impossible to stay out of the limelight for too long,” he explained. “People buy tracks, and not albums, and the album culture of fans waiting two years or more for a new release has evaporated. Beyoncé is adept at releasing tracks, collaborations, and so on. This is just a tactic to maintain a profile—not desperate business in the sense that she is forgotten or broke, but not unfinished business in the sense that Destiny’s Child needed to ‘say’ something new.”
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