The Rebirth Of Hotel Roger Unveiled

This week, after much anticipation, the $12 million rebranding project of Hotel Roger was unveiled.

Originally launched in 2004, then named Hotel Roger Williams, John Flannigan, President of JRK Hotel Group,  re-launched the property after overseeing the opening of the wildly successful Ace Hotel.

For its rebirth, Flannigan assembled an all star team to redesign the public spaces, guest rooms and develop an entirely new food and beverage concept. The  all-star team  behind the Roger’s new look includes hospitality guru Steven Kamali ( of Capri, Thompson Hotels, Rushmeyers, Surf Lodge and Nobu), mixologist Johnny Swet (of Jimmy, Hotel Griffou) and chef Julie Farias ( of Goat Town).

Designer Anna Busta (of W South Beach) was brought on to redesign the lounge and dining interiors. The lobby is warmed with a rich palette of jewel tones across plush seating vignettes, repurposed brick, vintage photography, antique chandeliers, modern deco accents, and a lux-rounded bar as the centerpiece. She re-imagined a full bar lounge adjacent to the lobby and an intimate dining space on the mezzanine level resembling a modern American bistro. The upstairs dining room offers a refuge from the humble theatre of the lobby lounge, featuring marble bistro tables and blue striped banquettes wrapped in bright white and blue tiles.

Annette Jaffe of MSM reimagined The Roger guest rooms. A rich palette of deep navy runs throughout the room from elegant, lush suede headboards, geometric curtains, and welcoming armchairs. Jaffe’s custom pieces are used in each of the 194 unique guest rooms to flawlessly complement their surroundings. The Roger experience is enhanced with a plethora of updated amenities, making each room a reinvention of the pied-à-terre.

Before & After

With repurposed brick, an eclectic mix of never before seen classic rock photography (including images of Frank Sinatra, The Beatles, Sting, Beck, Lady Gaga, Blondie, etc), and modern deco accents, this generation of the Roger allows guests to mix business with pleasure.

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