Haute Event: Kelly Rowland Hosts “Hotel Noir,” The Exclusive New York Debut of GREY GOOSE Cherry Noir

On Wednesday May 23,  hundreds of guests lined Park Avenue to enter “Hotel Noir,” an experiential event set up at the Gansevoort Park Avenue to bring to life the new flavor from GREY GOOSE Vodka – Cherry Noir.

A play on the national TV Advertising Campaign entitled “Hotel Noir,” the event floor was transformed into a seductive sanctuary draped in deep red hues and dim lights.  Revelers experienced secret VIP rooms and interactive, vintage style-photo booths while sipping speciality Cherry Noir cocktails like the Cherry Sling, Midnight Highball and the My Cherry Amour.  Sets by DJ A-Trak and DJ Kalkutta kept the crowd going until the early hours while event host Kelly Rowland looked radiant in a red dress.

Other notable attendees included  models Andre Douglas and Jessica White, fashion designers Dee and Ricky Jackson, singer Declan Bennett, musicians Amanda Seales, Margo Simms and Estelle, DJ Kalkutta, Kenny Burns, artist Vashtie Kola, radio personality Angie Martinez, DJ Suss One, Broadway star Paloma Garcia-Lee,  Andre Douglas, Basketball Wives‘ Jennifer Guyton-Williams and DJ Clue.

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Photos: Getty Images