LinkedIn founder Reid Hoffman led the start of the 2012 Guardian Activate Summit, the British newspaper’s media conference, with wise words.
Hoffman’s discourse was one of value to everyone with a hand in the quickly evolving media industry. For novices, it was one of early advice: though Hoffman said each start up is different and requires a customized plan, he said, “You should start from a blank slate and think what are the kinds of things you can start running experiments on.”
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