Krispy Kreme to Open 40 Stores in Moscow Over Next 5 Years

Image: consumerist.com

Donut lovers living in Moscow rejoice: Krispy Kreme Doughnut Corporation has just announced that they will be opening 40 Krispy Kreme shops in Moscow over the next five years. An agreement with a Novikov Restaurant Group subsidiary has been signed and Russia will be the first nation in Eastern Europe with shops selling the famous donuts.

U.S.-based Krispy Kreme currently has location in 21 countries in more than 690 stores, but this will be the company’s first foray into Eastern Europe. With a new agreement signed between Krispy Kreme Doughnut Corporation and a Novikov Restaurant Group, Moscow will receive 40 Krispy Kreme donut shops over the next five years.

Jeff Welch, Krispy Kreme President, said, “We are very excited to work with Arkady Novikov [restaurateur and head of the Novikov Restaurant Group], someone so instrumental in the development of today’s vibrant culture in Moscow.”

There are currently 15 Dunkin Donuts cafes in Moscow, nine of which are located in shopping malls. Perhaps in response to the Krispy Kreme agreement, Dunkin Donuts plans to open four more cafes this month in the city.

Source: The Moscow Times

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