Diane Von Furstenberg Debuts Signature Fragrance at Bloomingdales

DVF debuted her signature scent ‘Diane’ available exclusively at Bloomingdales. Appropriately surrounded by women in brightly colored wrap dresses, DVF introduced the violet and patchouli based namesake perfume as her second fragrance.

Von Furstenberg herself says Fragrance is just as important as lipstick and heels in the art of seduction:

“If you don’t wear any [perfume], something is missing. It’s just like the punctuation. It’s the full stop…Fragrance is all about addiction and memory.”

‘Diane’ makes its debut alongside DVF’s Fall 2011 collection at Bloomingdales.

Source: Wall Street Journal