Haute Event: Rue La La New York Launch Party

Rue La La, a leading private sale shopping destination, threw a private soiree on June 13 at the Co Op restaurant at Hotel Rivington to celebrate the launch of their New York website. Rue La La introduced Rue New York City, a premium, local service for residents of the New York City area. Rue New York City is the latest city launched by Rue Local, a city-specific extension of RueLaLa.com, already operating in Boston, Seattle and Philadelphia since late 2010.

Tastemakers, celebrities, and press toasted martinis and savored on Co Ops delicious food offerings. Guest in attendance included Tinsley Mortimer, Basketball Wive’s star Meeka Claxton, Actress Rachel Heller, Real Housewife of New York Kelly Bensimon, Gossip Girl star Kelly Rutherford and designer Kimbo Mesches. Guests were also treated to on site spa treatments from Exhale MindBodySpa & treats from Hot Blondies Bakery.

For more pics, check out the photo gallery.

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About Rue La La
Rue La La is a Members-only online shopping destination for all things related to a life of style
and a strategic partner to innovative brands looking for new ways to achieve their business goals.
Founded in 2008, Rue La La inspires its members daily with access to a curated selection of
the most coveted brands and offerings in fashion, home, beauty, travel, and more within its 48-
hour, private sale Boutiques. Rue La La is a GSI Commerce, Inc. company (NASDAQ: GSIC).
Experience Rue La La by visiting www.ruelala.com.