Haute Event: IWC Presents Peter Lindbergh’s “A Night in Portofino”

The stars came out to celebrate IWC Schaffhausen and Peter Lindbergh’s “A Night in Portofino” for the exclusive one night only U.S. event that IWC created at Culver City Studios. The exhibition was reminiscent of “La Dolce Vita” and the elegance of Portofino in the 1960s.

When we first arrived, we were treated to a gallery-like setting displaying almost 50 photos and an exclusive movie featuring the animation and excitement that took place during the shoot. As we moved further into the gallery, the party began to transition and everyone was transported to the Portofino harbor by nightfall.

Peter Lindbergh’s Portofino consists of a series of large format black-and-white photographs depicting the romance and elegance of a bygone era. We couldn’t help but admire the over 5-foot-tall photo of Zinadane Zidane. The Kevin Spacey and Cate Blanchett photos were captivating; Elle Macpherson and Eric Dane riding a scooter; Luis Figo and Mathew Fox aboard a sleek powerboat transported us back in time.

Celebrities in attendance included Eric Dane, Patrick Dempsey, Rebecca Gayheart, Michael Muller, Sylvester Stallone, Rachel Zoe, Joe Manganiello, Mia Maestro, Maggie Grace, Justin Chambers, Alexander Skarsgard, Josh Duhamel, Isabel Lucas, Shiva Rose, Brad Goreski, Carla Gugino, Julian McMahon and Emmanuelle Chriqui.

On the way out we were presented with a “bag of swag” which held a key, which might or might not open a case to one of these fine IWC watches at their Beverly Hills salon. I’m feeling lucky today and I’m on my way!

Click on the images below to enlarge.

To read more from Project Lena, check out their blog at projectlena.com or visit their Facebook page.

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