Haute Time: Jaeger-LeCoulture Reverso Watch Celebrates 80 Years

On March 4, 1931, at exactly 1:15 p.m., Mr. René-Alfred Chauvot officially patented the reverso timepiece at the INPI (National Industrial Property Institute) in Paris. 80 years later, the “wristwatch which can slide on its base and flip over on itself” is still one of the most coveted watches in the entire world.

Throughout the years, Jaeger-LeCoulture has adorned the wrists of some of the most prestigious wearers including prominent businssmen, politicians, celebrities like Diane Kruger, Swizz Beatz, and ranked polo players. And now, in honor of this impressive anniversary of the Jaeger-LeCoulture Reverso, the brand is celebrating all over the world by opening up its Virtual Museum of secrets and stories behind the legendary brand and its remarkable timepiece.

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