Haute Event: Eristoff Vodka Launches in NYC with Fashion Week Model Flash Mob

In case you were wondering why you heard howling last nite, the Meatpacking District felt a little more like a forest of model-y wolves. The flash mob was to celebrate the nationwide launch of the newest vodka from the country of Georgia (also known as the Land of the Wolf): Eristoff. Just before midnight, in the moonlight of the final night of Fashion Week, the packs of sexy she-wolves got ready to party with NYC’s fashion elite. It was a nice little stop-off on the way to the many Fashion Week parties (and Paris Hilton’s birthday bash at Lavo). The event, obviously drew hundreds of spectators (I mean, come on, packs of models?) and there was apropos music to go along like She Wolf and Hungry like the Wolf.

Eristoff Vodka is one of Europe’s most popular spirit brands, made from 100 percent pure grain and triple distilled using the original recipe created in 1806 by Prince Eristoff of Georgia. Starting with the wolf pack procession, it will now be available throughout the United States.

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