Haute 100 New York: Swizz Beatz Teams Up with Aston Martin

Our Haute 100 list details the accomplishments of the most influential people in each of our markets—MiamiNew YorkLos Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines.

Kasseem “Swizz Beatz” Dean

Category: Entertainer

Company: Record Producer

Industry: Music

What Made Him Haute: Kasseem “Swizz Beatz” Dean presents himself as a “Renaissance Man” in the modern world of music and hip hop. Starting at merely the ripe age of 17-years-old, Swizz Beatz has established himself as not only a celebrated record producer, but also as a rapper, a CEO, a professional entrepreneur, an executive, a designer, a painter, the United States Music Ambassador for World Peace, and amongst all of that, a father. Producing beats for famous artists such as Jay-Z, designing for such designers as Christian Louboutin, and married to one of the most influential singer-musicians of our time, Alicia Keys, it is no doubt that Swizz Beatz is a well-established producer and highly professional businessman.

What Makes Him Haute Now: At the beginning of 2011, Swizz decided to pursue a historical collaboration with the makers of Aston Martin vehicles. Their goal? To create a unique film trilogy that showcases the British marque’s luxuriously new sports car, the Rapide. So far, Aston Martin and Swizz Beatz have released Part I of the series, with Parts II and II expected to be released in the next few weeks. Click on the video below to check it out!

You can visit www.swizzworld.com for exclusive behind-the-scenes footage from the film’s set. With this new Aston Martin collaboration, there is no question that Swizz Beatz is extending his talents from the airwaves to the big screen.

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