H&M Surprises Dallas By Opening First Ever Preview Store at Northpark

Merry Christmas Dallas. If you didn’t get everything you ever wanted this year, don’t pout. H&M, the Swedish fashion juggernaut known to bring the runway looks to your wardrobe for way less than their suggested retail, just got way more local. Instead of centering your entire seasonal shopping event around a trip to NYC, stay in the Big D and pull looks from H&M inside Northpark Mall.

Rumors of the brand making Dallas its first Texas location started months ago, but the concept was widely regarded as hearsay. When Dallasites got the real thumbs up in October, that H&M would definitely debut at Northpark  in the second half of 2011, it was excitement all around for the fashion forward.

And yet, maybe it was the charitable atmosphere of the season, or perhaps the blogs, tweets and other social media urgings paid off, but the folks at H&M decided to give a little of their own Christmas cheer to us this year, by opening their first ever preview store in the old Express location inside the mall. That’s right, this 4,500 square-foot “pop-up shop” is already available for perusal at Northpark, as a token of good faith for what we can expect to come.

Shoppers, you have been warned.

Northpark Mall, 8687 N Central Expressway, 214.265.6870