Hugo Boss Sets up Shop in the Hamptons for the Summer
This summer Hugo Boss is heading east with the installation of its first pop-up shop in East Hampton. The brand is taking over the former Gucci locale at 46 Main Street, and occupies 1,200 square feet of space.
Mark Brashear, chairman and chief executive officer of Hugo Boss, the Americas says, “People think of us as a brand. We want to show our sportier side.” So, in that vein, the temporary space will be outfitted in a modern, nautical appearance with white lacquered floors, sisal rugs, and black-and-white images of the company’s racing boat, the Hugo Boss Imoca 60. This sleek vessel will also be spending some time in the Hamptons over the summer after skipper Alex Thomson sails the boat to Long Island. There it will host countless executives and customers over the Fourth of July weekend.
The shop, which will carry Boss Black, Orange, and Green labels, opens over Memorial Day weekend and shuts down Labor Day. The perfect summer run, if we may say so.
Via WWD
Related Articles
9 Living Room Designs Defining Modern Luxury
Discover modern luxury living room trends shaping contemporary interiors through texture, neutral palettes, statement sofas, and material-led design.
CityPlace District Fit Festival Sets Attendance Record in West Palm Beach
CityPlace District Fit Festival draws record crowds in West Palm Beach with workouts, DJs, wellness activations, and 20,000 visitors.
A Night in Honor of Georgina Bloomberg
An intimate evening at Estiatorio Milos West Palm Beach celebrated the equestrian icon and philanthropist gracing the latest cover of Haute Living. Photo Credit: Omar VegaOn a warm South Florida evening, the luminous dining room of Estiatorio Milos West Palm Beach became the backdrop for one of the season’s most refined gatherings. Photo Credit: Omar […]
Luce Divina: The Art of Light, Elevated to Intentional Living
Discover Luce Divina candles, where luxury, mindful design, and artisan craftsmanship create a refined sensory experience for modern living.
Ralph Lauren’s New Major League Baseball Collection is a Home Run
A continuation of its ongoing partnership with Major League Baseball, Ralph Lauren has dropped a small collection celebrating six iconic teams.
Global Champions Arabians Tour Returns to Miami Beach with a Star-Studded, Sold-Out Weekend
The Global Champions Arabians Tour (GCAT) made a triumphant return to Miami Beach from April 10–11, 2026, delivering a sold-out second year that cemented the city’s status as one of the Tour’s most electrifying stops. Welcoming over 100 horses and handlers from across the globe competing for a share of the Americas circuit’s $2.7 million […]
Latest Stories
Trending Articles
Related Articles
9 Living Room Designs Defining Modern Luxury
Discover modern luxury living room trends shaping contemporary interiors through texture, neutral palettes, statement sofas, and material-led design.
CityPlace District Fit Festival Sets Attendance Record in West Palm Beach
CityPlace District Fit Festival draws record crowds in West Palm Beach with workouts, DJs, wellness activations, and 20,000 visitors.
A Night in Honor of Georgina Bloomberg
An intimate evening at Estiatorio Milos West Palm Beach celebrated the equestrian icon and philanthropist gracing the latest cover of Haute Living. Photo Credit: Omar VegaOn a warm South Florida evening, the luminous dining room of Estiatorio Milos West Palm Beach became the backdrop for one of the season’s most refined gatherings. Photo Credit: Omar […]
Luce Divina: The Art of Light, Elevated to Intentional Living
Discover Luce Divina candles, where luxury, mindful design, and artisan craftsmanship create a refined sensory experience for modern living.
Ralph Lauren’s New Major League Baseball Collection is a Home Run
A continuation of its ongoing partnership with Major League Baseball, Ralph Lauren has dropped a small collection celebrating six iconic teams.
Global Champions Arabians Tour Returns to Miami Beach with a Star-Studded, Sold-Out Weekend
The Global Champions Arabians Tour (GCAT) made a triumphant return to Miami Beach from April 10–11, 2026, delivering a sold-out second year that cemented the city’s status as one of the Tour’s most electrifying stops. Welcoming over 100 horses and handlers from across the globe competing for a share of the Americas circuit’s $2.7 million […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events