Diesel Black Gold to Expand As Separate Brand
After a flashy Fall 2010 runway show during New York Fashion week in February, Diesel Black Gold, the contemporary collection under the Diesel brand is making bigger news as it branches off as a separate division.
Led by new General Manager Andrea Baldo, who previously helped launched Diesel’s successful underwear and swimwear divisions, and designed by London-based Greek designer Sophia Kokosalaki, the line will be launched with higher quality material, a higher price point, and less focus on denim. Dedicated advertising campaigns, a new logo, a shop-in-shop concept and more accessories are included in upcoming plans. A recent deal to sell the men’s collection of Diesel Black Gold exclusively at Barneys coincides with the line’s goal for tighter distribution. Expansion in the U.S., which currently along with the UK, France, Italy and Japan is one of the brand’s most popular markets is additionally being planned.
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