News | April 19, 2010

Bally Heads to Basel in Switzerland and Miami Beach

News | April 19, 2010

With the new season, comes more designer collaborations. The latest announcement comes from Bally, who is teaming up with Art Basel and Art Basel Miami Beach on an ongoing design project, Bally Love.

Bally Love will be a capsule collection of products created with a series of Swiss artists and the Bally design team—they recently announced new creative directors Michael Herz and Graeme Fidler (formerly of Aquascutum), so we can only imagine what they have up their sleeves for this bold new project. For the first edition they have chosen Phillippe Decrauzat. The artist specializes in optical geometric and abstract patterns, and will be presented at Art Basel in Switzerland in June.

The collection of inevitably collectible pieces will be available in select Bally stores in November, when they will also unveil Decrauzat designed window installations at flagship stores. For those of you collectors unable to make the international trip this June, you will have to wait until December 2 to 5, 2010, when the partnership hits Art Basel Miami Beach.

Via FWD

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