Cupcakes Fit for a Man

It’s not all frou-frou and sparkles for cupcakes these days.

A masculine escape from the girly cupcake world of Sprinkles, Magnolia, BabyCakes, and Baked by Melissa, former Wall Street securities attorney and founder David Arrick of Butch Bakery has launched a macho line of cupcakes even an Army Ranger would be proud to eat.

Available for delivery in Manhattan, Brooklyn, and Queens with plans to open storefront bakeries throughout the city and beyond, each Butch treat is topped with a ever-so-manly chocolate disk in one of six designs: Woodland Camo, Wood Grain, Houndstooth, Plaid, Checkerboard, or Marble, reports Village Voice. Flavors include rum-soaked Madagascar vanilla cake with cola Bavarian cream, cinnamon spice cake with a dulce de leche filling, brandy-soaked lemon cake with orange and white chocolate ganche filling, and maple cake with milk chocolate ganache and crumbled bacon, among many other testosterone-themed varieties.

Available online at Hooah!